Websites from $499 / You own everything, day one / Spokane & the Inland Northwest
Law firm website design in Spokane starts at $499. A Spokane law firm website needs a page per practice area, a bio page per attorney, an intake form that supports a conflict check, and copy that complies with Washington’s advertising rules. Most firms lose prospective clients to a slow, unclear website rather than to a better lawyer — and the fix is structural, not decorative.
Eight things, and none of them are about how it looks.
Somebody with a custody question and somebody with a rear-end collision are different people running different searches, and one combined ‘Practice Areas’ page serves neither. Each area gets a page that describes the situation in the client’s language, explains what the process looks like in Washington, says what it typically costs or how the fee works, and asks for the inquiry. That structure is also the single biggest determinant of whether the site ever appears in search.
The bio is frequently the most-visited page on a law firm website, because the prospective client is deciding whether they want to sit across a table from this specific person. Bar admission, years in practice, where they went to school, what they do most, and a photograph taken this decade. A firm-wide ‘Our Team’ grid with four headshots and no pages behind them wastes the most persuasive asset the firm owns.
Washington’s Rules of Professional Conduct govern what a firm may say about itself, and the constraints are real: nothing false or misleading, care with past results, care with comparative and specialization claims. We write to that standard by default rather than producing marketing copy your firm then has to negotiate down. Where a claim is a judgement call, we flag it for you rather than shipping it.
A form on a law firm website is a different object from a form on a restaurant website. It should collect enough to run a conflict check — names of the other parties included — and it should be clear that submitting it does not create an attorney-client relationship or make the contents confidential. Those two sentences protect the firm and cost nothing.
People search for a lawyer on a phone, often within hours of the event that made them need one, sometimes at an hour when nobody is answering the office line. The phone layout is designed first. A site that is awkward to read one-handed loses the inquiry to whichever firm’s page loaded cleanly.
Color contrast, form labels, alt text and keyboard navigation built to the WCAG 2.1 AA standard during the build. For a law firm this is not a nicety — it is the standard your own clients may be litigating about, and a firm whose website is unusable to a disabled visitor is in an awkward position. Retrofitting it later costs considerably more.
Heading hierarchy, descriptive URLs, internal links, structured data, compressed images, per-page titles and meta descriptions written rather than generated. Legal search is one of the most competitive categories on the internet and the structural work is the part that decides whether a firm competes at all. It is included, not an upsell.
Registered to the firm, billed to the firm, with the firm’s logins. If you move to another provider next year nothing has to be extracted from us. Content and copywriting are handled during the build, and ongoing website maintenance is available afterwards but never required to keep the site running.
Practice-area structure is the whole architecture of a law firm website, and it is where most Spokane firms leave the most on the table. The rule is simple: a page for every matter type you want more of, and no page for the ones you take reluctantly. A firm that lists twelve areas because it can technically handle twelve ranks for none of them and reads as a general store.
Each page follows the same shape. Describe the situation as the person searching describes it — ‘my landlord is keeping my deposit’, not ‘landlord-tenant disputes’. Explain what actually happens next in Washington: which court hears it, roughly how long it takes, what the first meeting covers, what documents to bring. Say how the fee works, because fee structure is the question everyone has and almost nobody publishes. Then ask for the inquiry, on that page, without sending them to a Contact tab.
Depth matters more than breadth once the top-level pages exist. Family law is not one search — it is divorce, custody and parenting plans, child support modification, protection orders, and property division, each with its own volume and its own anxious searcher. Personal injury splits into car accidents, commercial vehicle collisions, premises liability and wrongful death. Criminal defense splits by charge, and DUI alone in Washington carries enough procedural specifics — the administrative license action running alongside the criminal case, the deadlines attached to it — to justify a page of its own. Estate planning splits into wills, trusts, probate and powers of attorney, and probate in particular is searched by people who have just been bereaved and need plain language rather than a fee schedule.
Where a firm serves clients across the region, geography is a second axis: Spokane County Superior Court, the district courts, and the neighboring Idaho line all change practical answers, and a firm that practices on both sides of the border should say so plainly rather than leaving the reader to guess. What that does not license is a page per town with the name swapped and nothing else changed — that reads as thin to a reader and is treated as thin in search.
Assume the prospective client has already been given a name by a friend, a doctor or another lawyer, and is now looking that person up to decide whether to call. Everything on the bio page is being read as evidence for that decision.
What belongs on it: a photograph that looks like the person who will walk into the room; bar admission and year; the courts they are admitted before; where they studied; how long they have practiced and in what; the kinds of matter they take most; and a paragraph in their own voice about how they work with clients. Where a lawyer has published, taught, held a bar association role or served in a court-adjacent capacity, that goes on too — it is the kind of credential that is both true and checkable.
What to be careful with: superlatives, comparative claims, and anything that reads as a promise about outcome. Washington’s advertising rules bear directly on this, and a bio that says a lawyer is ‘the best’ at something is both unverifiable and a rule problem. Specific, checkable facts persuade better than adjectives anyway — ‘has tried more than sixty jury trials’ does the work that ‘aggressive litigator’ pretends to do.
Structurally, each attorney gets a page rather than a card in a grid, and each practice-area page links to the attorneys who handle that area. That cross-linking is not decoration: it is how a reader gets from a problem to a person in one click, and it is how search engines work out which lawyer at the firm is associated with which subject. Support staff and paralegals can sit on a shared page; the lawyers should not.
Support the bio with what the firm can honestly show. Case results, where the client permits and where the rules allow, with the disclaimers that come with them. Client feedback that has been genuinely given, published in the places clients actually look. What we will not do — and what no one building your site should do — is write testimonials, invent a rating, or place a review widget on a page that has not earned it.
This is the section that separates a law firm website from a website with a lawyer’s name on it, and it is the one part of this page that a general web designer will not think about at all.
Washington’s Rules of Professional Conduct govern communications about a lawyer’s services. RPC 7.1 is the foundation: a lawyer may not make a false or misleading communication about the lawyer or the lawyer’s services. That covers more ground than obvious untruths — a statement can be misleading because it omits a fact needed to make it not misleading, or because it creates an unjustified expectation about results. A homepage promising a particular outcome, or a results page presenting selected verdicts without the context and disclaimers that make them meaningful, is the usual way a firm gets into trouble on its own website.
RPC 7.2 addresses advertising and, importantly, what a lawyer may give in exchange for a recommendation. That has direct consequences for the marketing arrangements around a website: paid referral schemes, lead-generation services and reciprocal-recommendation deals are governed here, and a firm needs to know which side of the line a given arrangement sits on before it signs up. RPC 7.3 addresses solicitation, restricting live person-to-person contact with prospective clients who have not asked for it — which is why a website’s job is to make it easy for the client to initiate, not to enable the firm to chase.
Comparative and specialization language is the third area to watch. Claiming to be a ‘specialist’ or an ‘expert’ in a field carries requirements about certification that most claims cannot satisfy, and superlatives about being the best or the most successful are difficult to substantiate under a rule that forbids misleading statements. Awards and rankings can usually be stated, but they need to be attributed to the body that gave them and dated, rather than floated as adjectives.
The practical result on the page is unglamorous and effective: describe what the firm does, name the credentials that are checkable, attribute anything that came from a third party, disclaim past results properly, and let the specifics do the persuading. We build to that standard by default. To be clear about our own limits, we are a web design company and not your ethics counsel — where a claim is a judgement call, we will flag it and leave it with you or with the Washington State Bar Association, rather than shipping something you would have to defend.
The contact form is the most consequential piece of functionality on a law firm website and it is almost always the least considered.
Start with what it must collect. A firm cannot open a matter without running a conflict check, and a conflict check needs names — not just the inquirer’s name, but the other side’s. A form that gathers only ‘name, email, message’ guarantees a second round of emails before anyone can even determine whether the firm is able to take the call. Ask for the matter type, the other parties involved, the county, and any deadline the person is aware of. Ask for less than a full intake questionnaire; ask for enough to triage.
Then the language around it. Two statements belong next to every form on a law firm website: that submitting it does not create an attorney-client relationship, and that the person should not send confidential or time-sensitive information through it. This is not lawyerly throat-clearing — it is what stops an unsolicited email containing privileged detail from creating a problem for a firm that may already act for the other side. Where a firm has a deadline-sensitive practice, a line telling people not to rely on the form if a limitation period is close is worth adding too.
Then the plumbing. The form has to be submitted, tested and confirmed to reach a monitored inbox before the site goes live — the single most common thing we find broken on sites we take over is a contact form that has been quietly discarding inquiries for months. It needs to work one-handed on a phone. It needs an autoresponder that says what happens next and how long it usually takes, because a legal inquiry that gets silence for two days is an inquiry that has already called someone else. And where a firm runs a practice management or intake system, the form should feed it rather than creating a second, parallel record that nobody reconciles.
One more thing worth saying plainly: a chat widget staffed by an outsourced answering service is not intake. It collects contact details from people who think they are talking to the firm, and it does so before any conflict check has happened. Firms use them and some are fine, but that decision belongs to the firm with its eyes open rather than being a default a web designer switched on.
Legal search in Spokane is contested by parties with very different resources, and it is worth being honest about the shape of it before spending anything.
The national legal-web specialists — firms with decades of legal-only portfolios and hundreds of attorney sites behind them — hold the broad, unmodified terms and will keep holding them. A Spokane firm is not going to displace them on ‘law firm website design’ generally, and neither are we. What is available is the geographically and topically specific layer: the searches that name a county, a court, a charge or a situation. That is where the client who can actually hire you is searching anyway.
That layer is won with pages, not with tricks. A page about protection orders in Spokane County that explains the process in plain words is a better investment than any amount of general-purpose optimization, because it matches a real search made by a person who needs a lawyer this week. The same applies to a page on DUI license hearings, on probate timelines, or on what happens at a first appearance. Depth in a narrow place beats breadth everywhere.
Two structural points support it. First, the firm’s own content — pages written by or with the lawyers, using their language and their knowledge — is the only durable advantage here, and it is the reason content and copywriting are part of the build rather than a separate purchase. Second, answer engines and AI summaries increasingly assemble a shortlist from exactly this kind of specific, well-structured page, which means clear headings, direct answers near the top, and marked-up structured data are worth more now than they were two years ago.
We should say plainly what we are not. We have three portfolio pieces — a med spa, a party-rental company and a mediation practice — and we have not built for a law firm. What we bring is the structural and compliance-aware side of the build, published pricing, and research done against what is actually ranking for your practice areas in this market. If your priority is a designer who can show you twenty attorney sites, that is a legitimate priority and there are firms who can. We would rather tell you that than pretend otherwise.
Practice areas you want more of, attorneys who need bios, what your intake has to capture for a conflict check.
You see the real homepage, a real practice-area page and a real bio page before the rest gets built.
Practice areas, bios, RPC-aware copy, intake tested end to end, structure, schema and speed included.
Domain, hosting and files in the firm’s name. Optional maintenance; no lock-in either way.
$499 up to 15 pages, $999 for 16 to 50, $1,499 for 51 or more. Nobody on the legal web-design SERP publishes a figure at all — every one of them requires a call first. You can size your firm’s site before you speak to anyone, and the written quote comes back with a timeline in it.
Domain, hosting, files, all in the firm’s name from day one. No part of the site lives somewhere the firm cannot reach and no login has to be pried out of us. For a practice that has to be able to change providers without disruption, this is worth asking every candidate about.
Practice-area and bio copy is drafted with RPC 7.1 to 7.3 in view rather than written as sales material a partner then has to redline. Where something is a judgement call we flag it instead of shipping it.
Every page is built against what currently ranks in this market for that practice area — length, structure, topics covered, questions answered. Spokane Web Design Co is backed by Salterra Digital Services, a veteran-owned agency building websites since 2011, and Salterra’s team fulfills the work.
Law firm website design in Spokane starts at $499 for up to 15 pages, $999 for 16 to 50, and $1,499 for 51 or more. A four-attorney firm with six practice areas, four bios and the standard supporting pages usually lands in the first tier; a firm running sub-pages under each practice area lands in the second. Nobody else competing on this term publishes a number at all — every one of them starts with a call. Ours are on the page, and if the job does not fit a tier we say so in writing with the reason.
$499 for up to 15 pages, $999 for 16 to 50, and $1,499 for 51 or more. A solo or small Spokane firm with six practice-area pages, attorney bios, a fees page and an intake page fits the first tier. Firms running sub-pages beneath each practice area — divorce, custody, support, protection orders — usually land in the second. The national legal-web specialists you will also be quoted by typically start in the five figures, and none of them publish a figure before a call.
A page per practice area written in the client’s language; a bio page per attorney with bar admission, courts and a current photograph; fee structure explained; an intake form that collects enough to run a conflict check, with a clear statement that submitting it creates no attorney-client relationship; accessible, fast pages; and copy written to Washington’s advertising rules. Everything else is presentation.
Yes, if you want to be found for them. Someone searching about a parenting plan and someone searching about a car accident are different people with different questions, and one combined page answers neither well enough to rank for either. The corollary matters too: only build pages for the work you actually want, because a page for a matter type you take reluctantly will still produce inquiries.
In short, RPC 7.1 forbids false or misleading communications about a lawyer or their services — including statements that create unjustified expectations about results. RPC 7.2 governs advertising and what may be given in return for a recommendation, which matters for referral and lead-generation arrangements. RPC 7.3 restricts uninvited live solicitation. In practice that means care with past results, care with superlatives and specialization claims, attribution and dates on any award, and proper disclaimers on case results. We build to that standard, but we are web designers rather than your ethics counsel — anything that is a judgement call goes back to you or to the WSBA.
Case results, generally yes, with the disclaimers and context the rules require and with client permission where the matter is identifiable. Client feedback, also generally yes, subject to the same rules about not creating unjustified expectations. What we will not do is manufacture any of it. We write no testimonials, invent no ratings and place no review widget on a page that has not earned it — for any client, in any industry.
Enough to triage and to start a conflict check: the inquirer’s name and contact details, the matter type, the names of the other parties, the county, and any deadline they know about. Alongside it, two statements — that submitting the form does not create an attorney-client relationship, and that confidential or time-sensitive information should not be sent through it. Then it needs testing end to end and an autoresponder that says what happens next.
It is built to WCAG 2.1 AA during the build — contrast, form labels, alt text and keyboard navigation — rather than retrofitted. For a law firm the argument is not only legal exposure; it is that a site a disabled visitor cannot use is a site turning away clients, and the profession is a conspicuous place to get that wrong.
You approve the design before anything is built, which removes the part of these projects that usually drags. After sign-off a first-tier build typically runs a couple of weeks; larger builds scale with the page count and with how much copy the attorneys want to review. The date goes in the quote rather than being discovered halfway through.
Not if it is planned. Pages currently earning traffic keep their URLs, and anything replaced gets a redirect so the search equity follows across rather than resetting. This is the most common way a law firm redesign goes wrong, and it is entirely avoidable — but it has to be decided before the build, not diagnosed after launch.
No. We have three portfolio pieces — a med spa, a party-rental company and a mediation practice — and we would rather say that plainly than imply legal-sector experience we do not have. What we bring is the structural side: practice-area architecture, bio structure, intake that supports a conflict check, copy written with the conduct rules in view, published pricing, and research done against what is currently ranking for your practice areas. If a portfolio of attorney sites is the deciding factor for your firm, that is a fair basis to choose someone else.
Tell us your practice areas and how many attorneys need bios. You’ll get a price and a timeline back in writing — no call required first.