Websites from $499 / You own everything, day one / Spokane & the Inland Northwest
SEO built into every Spokane website we deliver
We are not a Spokane SEO agency and we don’t sell SEO as a monthly retainer. We build websites, and the search work — research, structure, schema, speed — is part of the $499 build. Spokane has real SEO specialists with years of campaign results behind them. If you need a dedicated campaign, hire one of them. If you want a site that was built to be found in the first place, that is what this page is about.
What SEO work is included at $499
This is the whole list, and it happens during the build rather than after it.
Research on the pages that already rank
Before a page is written we read the pages Google currently rewards for that search — how long they run, what they cover, how they head their sections. The page then gets built to compete with those, not to fill a template. That research is per page, because the results for one service look nothing like the results for the next.
A title tag and meta description per page
Written individually, not generated from the page name. The title is what decides whether someone clicks you or the result above you, and on a service page the thing that earns the click is usually specific — a price, a location, a plain statement of what you do. Every page gets its own.
Heading structure and internal links
One H1 per page, headings in a real hierarchy under it, and links between pages that follow how the site is actually organized. This is unglamorous and it is most of the job. A site with good copy and no structure reads fine to a person and is close to invisible to a search engine.
Schema markup, generated not pasted
Organization and Service markup site-wide, FAQ markup wherever a page answers questions, and breadcrumbs. It is produced from the page content by the SEO plugin rather than hand-pasted, so it cannot drift out of sync with what the page actually says when you edit it later.
Page speed handled during the build
Images compressed and served in modern formats, scripts limited to what the page needs, caching configured before launch. Speed is both a ranking input and a conversion one. Building a fast site costs nothing extra; making a slow site fast afterwards is a separate project.
Search Console set up in your name
We connect Google Search Console and the analytics property to your own account, not ours, and show you the two reports worth reading. You keep the data if you leave. It is also the only honest way to check whether any of this worked, so we would rather you had it from day one.
How we research what ranks in Spokane before writing a page
Search engine optimization is a broad label covering everything from a retainer campaign to a single fixed heading. On a new build it means one thing in particular: the page gets designed around what the search actually rewards before a word of it is written.
The research is the part that makes the difference, and it is specific rather than general. For a given page we pull the results Google returns for that exact search in Spokane, then measure what the pages holding those positions actually do: word count, which subjects they cover, which questions they answer, how they use their headings, which entities they mention.
That measurement becomes the brief for the page. If the pages ranking for a term run 1,600 words and all of them explain pricing, a 400-word page that avoids the subject is not going to displace them regardless of how it looks. If the ranking set is short and price-led, a 3,000-word essay is the wrong answer too.
We do this for every page rather than researching the site once and applying the result everywhere. That is the difference between a page built to compete and a page built to exist, and it is why we don’t quote SEO as a bolt-on — the research has to happen before the writing, not after the launch.
Technical SEO, schema and page speed
Technical SEO on a new build is mostly a matter of not getting it wrong. Clean descriptive URLs, one canonical version of the site, HTTPS everywhere, an XML sitemap that lists the pages you actually want indexed, and a robots file that doesn’t block them. None of it is exotic. All of it is routinely broken on sites we take over — most often a staging site that shipped with indexing switched off and stayed that way for months.
Schema is where the structure becomes machine-readable. Your organization, the services you sell, the questions each page answers, and the breadcrumb trail through the site. It is generated from the page rather than pasted in as a block of code, so when you edit a page the markup follows.
Speed gets handled the same way — during the build, measured against Core Web Vitals rather than a general impression that the site feels quick. We check it before launch and we tell you the numbers.
Local SEO for a Spokane service area
Most of our clients sell to a service area rather than to walk-in traffic, so local search work here means the on-site half of the job: pages that name the places you actually serve, consistent business details across every page that shows them, service pages that stand on their own rather than one page listing twelve towns, and location pages built from research into that town’s results instead of the same paragraph with the name swapped. The measure of whether any of it worked is leads — inquiries from people who were already looking for what you sell — not a position in a report.
Your Google Business Profile is the other half, and it is yours. We will tell you plainly what to fix on it — categories, services, the description, which photos matter — but you own the profile and you make the changes. We are not going to ask for the login to something that is the single most important local asset you have.
What we don’t sell: logo and branding work, ad campaigns, or a monthly retainer where the deliverable is a report. If you want to see the sort of sites this work goes into, the portfolio sits on the web design page.
What SEO costs when it is not a separate retainer
There is no separate SEO price because there is no separate SEO product. The work above is inside the build: from $499 for up to 15 pages, $999 for 16 to 50, and $1,499 for 51 or more, with ecommerce and compliance work quoted individually. A Spokane SEO retainer is a different purchase — usually a few hundred to a few thousand a month, aimed at moving an existing site on competitive terms over months. Both are legitimate. They are not the same thing, and paying retainer prices for work that should have been in the build is the mistake we see most often.
Spokane SEO questions, answered
Do I need to hire a separate SEO company as well?
Sometimes, and we will say so. If you are in a competitive market, going after terms that established firms already hold, you need sustained work — link building, ongoing content, campaign management — and that is a retainer with a specialist. Spokane has several who do it well. What we cover is the foundation: a site that is structured, fast, and written against what currently ranks. That is what a retainer needs to work with, and starting a campaign on a site that lacks it wastes the first few months.
Can you guarantee I will rank number one?
No, and neither can anyone else honestly. Nobody controls Google’s results, and any guarantee is either meaningless or attached to a term nobody searches. What we can tell you is exactly what we did, why we did it, and how to check the outcome yourself in Search Console. If someone promises you position one for a real term at a fixed price, that is the moment to walk.
How long before the site shows up in search results?
Indexing takes days. Ranking takes longer, and how much longer depends on the term and how established the sites you are trying to pass are. A specific, low-competition search — your business name, a niche service plus a small town — can move within weeks. A broad competitive term takes months of consistent work. Anyone quoting you a date for a broad term is guessing.
What happens to my existing rankings if you rebuild the site?
They carry over if the rebuild is planned properly. Pages that currently earn traffic keep their URLs, anything replaced gets a redirect to its nearest equivalent, and we compare the old and new page lists before launch rather than after. Losing rankings in a redesign is common and almost entirely avoidable — it happens when nobody maps the old URLs until the traffic drops.
Do you do SEO for a site you didn't build?
We would rather look first and tell you honestly. Often the useful work on an existing site is structural — the same research, headings, schema and speed work described above, applied to what is there. Sometimes the site is built on something that fights every change, and the money is better spent rebuilding it. We will tell you which one you are looking at before you commit to anything.
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