Websites from $499 / You own everything, day one / Spokane & the Inland Northwest
Website content writing for Spokane businesses
We write the words that go on websites: service pages, location pages, blog posts and the SEO copy that sits behind them. That is the whole scope. Website content writing in Spokane is sold most often by full-service advertising agencies alongside media buying, video and print. We don’t do any of that, and we would rather say so on the page than let you find out on the call.
What we write — pages, blogs and SEO copy for Spokane websites
Six things, all of them words on your own site.
Service pages
One page per thing you sell, written to stand on its own rather than as a paragraph in a list. Each one says what the service is, what it includes, what it costs or how it is priced, and what happens next. This is the copy that does the actual selling, and on most small business sites it is the thinnest part.
Location pages
A page for a town or service area, written from research into what already ranks for that town — not one paragraph duplicated eleven times with the place name swapped. Duplicated location pages are the most common way a small business site collects pages that never rank and drag on the ones that do.
Blog posts
Written against a specific search rather than a topic someone liked. Each post targets a question people actually type, answers it properly, and links back to the service page it supports. We give you the plan for the posts before we write them, so you can strike anything that does not sound like your business.
SEO copy — titles, meta descriptions and headings
The title and meta description that decide whether someone clicks your result, and the heading structure underneath. Written per page, not generated. It is a small amount of text with a disproportionate effect, and it is routinely left on the theme default.
Rewrites of pages you already have
Often the useful job is not new pages but fixing the ones that exist — cutting a 90-word service page up to something that competes, or trimming a page that says nothing in 1,200 words. We will tell you which of your pages are worth the effort and which should be merged or dropped.
A plan you approve before anything is written
You get the page list, the search each one targets and the angle in a short document. You approve it, then we write. Nobody bills you for 4,000 words about a subject your customers were never searching for.
How website content helps your Spokane site rank
Website content is the mechanism search engines actually work on. Structure, schema and page speed decide whether a page can be understood and how fast it loads; the words decide whether it deserves the position. A technically perfect page that answers nothing has nothing to rank for.
So the writing starts with reading. For a given page we look at what currently ranks for that search in Spokane and measure it: how long those pages run, what subjects they cover, which questions they answer, what they mention that a customer would look for. That becomes the brief. Not a word count to hit — a list of the things the page has to cover to be a credible answer to the search.
Then it gets written in plain language. Short sentences, specifics rather than adjectives, real prices and real deliverables where we have them. Copy that reads well on a phone screen matters more here than it sounds like it should: most of the people finding a Spokane small business are on a phone, and a wall of text loses them before the first heading.
Search engine optimization gets used to describe a dozen different jobs, from server configuration to link building. The part this page covers is the writing: the web copy on the page, and whether it answers the search well enough to deserve the click. That is also the part that turns positions into leads, because a page can rank and still lose every visitor in the first two sentences.
What this does not do is guarantee a position. Nobody can. What it does is make sure the page is not losing on the one thing entirely within your control — whether it actually answers what was asked.
Website content writing pricing for Spokane businesses
Page copy is written as part of the build, so for a new site it is inside the price: from $499 for up to 15 pages, $999 for 16 to 50, and $1,499 for 51 or more, with ecommerce and compliance work quoted individually. Writing for a site we did not build — a rewrite, a batch of blog posts, a set of location pages — is quoted per job. Tell us the pages and we will send back a number and a date in writing before anything starts. We don’t sell content as a monthly subscription with a word quota, because the amount of writing a site needs is not the same every month.
You own everything we write for your Spokane website
Everything we write for you is yours. Not licensed, not held on our account, not something you would have to ask permission to reuse. The copy, the page plan, the research behind it — if you take the site somewhere else, all of it goes with you and we will send the source files the same day you ask.
That includes the site it lives on. The domain is registered in your name, the hosting account is under your billing, and the WordPress login is yours. We mention it here because written work is the part clients most often discover they don’t own — copy produced under an agency retainer is sometimes licensed rather than sold, and it stops being usable the month you stop paying. Ours doesn’t work that way, and it is worth asking whoever you hire, including us, to put that in writing.
The other half is that you can edit it. Every page we write is editable in the normal WordPress editor by whoever runs your business, without calling us and without a builder to learn. Small business owners change their own opening hours and prices; they should not need an invoice to do it.
Related services
Talk to us about content for your Spokane website
Send us the pages you need written, or the site you want looked at, and we’ll come back with a price and a date. Send us the pages you need written and you’ll get a free quote back with a word count and a date — no consultation call required first. Copy is written to read properly on a mobile responsive layout, because that is where most of it gets read, and shaped around whatever lead generation actually means for your business: a call, a form, or a booking.